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Tuesday, June 20, 2006

Apple to sell Movies in iTunes

According to an article in Daily Variety, Apple is currently in talks with several Hollywood studios about adding movies to the iTunes Store. However, the talks have stalled. Apparently, the final detail they can't resolve is the price point. Apple CEO, Steve Jobs, wants a flat price of $9.99 per movie. The flat rate model has made Apple's music store a simple and pleasant experience for users. However, studio executives rather see a range of prices from $2, for discount titles, to $20 or more for new releases.

When could we see movies offered in the iTunes Store? Daily Variety cites several "unnamed sources" who predict that Apple might begin offering movie downloads by the end of 2006. Who knows, maybe by Christmas morning you could legally download a new release and play it for the family.

iPod Video + iTunes Movie Store + TV + iPod Video dock = Blockbuster bankruptcy

How's my math?

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Why in the world would anybody pay $20 dollars for a video that is
1. DRM'ed
2. At 320*240 resolution
3. Compressed like a bitch
4. Stereo

Pricing the new movies at $19 would be rediculous and they are asking to have the service fail if they want that. There are new movies that I can buy for less than $19 and have them on DVD, and I know they wouldn't be a ble to push DVD quality with this thing; It's just impossible.

Studios, learn the itunes lesson, make the price reasonable, and people will pay for the things that they used to steal, out of sheer convenience. Even when the file is lower quality and less versatile, its CONVENIENT.

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