Monday, October 16, 2006
Bono, Oprah Winfrey and other celebrities have partnered with Apple Computer on a special red-colored iPod Nano to help raise money for a new charity aimed at battling AIDS in Africa called PRODUCT RED.
To help promote the new red iPod, both Oprah and Bono bought 10 red iPods at Apple's retail store in Chicago. The video aired last Friday on "The Oprah Winfrey Show" (video).
Apple has agreed to donate $10 from the sale of each red iPod to the PRODUCT RED charity to help women and children affected by HIV/AIDS in Africa.
The PRODUCT RED charity was created by Bono and Bobby Shriver, Chairman of DATA. They hope to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce PRODUCT RED branded products. Other companies that plan on offering special PRODUCT RED items include the Gap, Converse, Armani, American Express and Motorola.
According to AppleInsider, rumors of a red-colored iPod first surfaced when Bono was overheard at Dublin's Patrick Guilbaud restaurant "discussing a new charity red AmEx card and red iPod."
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