Thursday, November 02, 2006
Angela Bromstead, president of NBC Universal Television Studios, had this to say in Newsday:
"I'm not sure that we'd still have the show on the air" without the iTunes boost... The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time."Personally I think the Nielson ratings are a total joke. They only put a few thousand viewing monitors in dumb people's houses. How is this an accurate sampling of US households? It's not. Think I'm wrong? Consider the following:
- Why is COPS still on the air and getting good ratings 10+ years later?
- Why were shows like Family Guy and Futurama cancelled for low ratings, only to be renewed after doing well on the Cartoon Network and DVD.
- Why is wrestling now on the SciFi Channel?
- Why did Fox cancel Firefly before the end of its first season? The show went on to be a best seller on iTunes as well as on DVD. It was also made into a major motion picture called Serenity.
If you are also a fan of The Office, just remember that the iTunes Store is responsible for keeping the show alive. Fans of the show voted with their wallets while dumb Nielson households were busy watching COPS reruns. Again.
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