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Tuesday, October 02, 2007

Radiohead Says Name Your Own Price for In Rainbows

Radiohead is making its newest album, In Rainbows, available online at whatever price point consumers feel they should pay for it. The 10-track album will be released as a digital download starting October 10th. The announcement was made online by Radiohead guitarist Jonny Greenwood.

When users try to order In Rainbows on, they will see a question mark next to a blank price box. If you click on the question mark, the message "It’s up to you" comes up. A subsequent screen reassures fans: "No really, it’s up to you."

Unfortunately, because In Rainbows will only be available on Radiohead's website, the album will not be eligible for chart ranking. It's too bad. I'm sure they'd be #1.

The band, led by Thom Yorke, are also planning a traditional CD release of In Rainbows for early 2008 that they will publish themselves. Radiohead decided not to use a record label after fulfilling their contract with EMI following their 2003 album 'Hail to the Thief.'

Did Radiohead just hammer the last nail into the record industry's coffin or make a huge mistake? Time will tell. In the meantime, at least we can't get busted for downloading a torrent of In Rainbows.

BeSocial: flickr | methodshop



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